Contacts
Valentina Kaledina
Expert in monetization, revenue and
growth for media companies.

Media business & podcasts consultant
Services
Here is the list of main services but we can also work together on your special request not listed here
  • Revenue streams diversification
    Complex look at your revenue streams and identifying what can be improved to ensure sustainable revenue for your business. For example, if you're already selling ads, we can see whether this is viable to add subscription / paywalled premium or freemium content and what are the ways to implement that (i.e. which payment solutions to use, who to partner with etc.). We help you to identify all the existing loopholes and improve conversion.
  • Sales advice and sales outsorcing
    If you are yet to find sponsors for your content, we can help to adequately perceive the value and package it for the potential advertisers. Then, we can help you to create the detailed offering for diverse range of sponsors and then refine the pitch deck with all the related metrics to make sure you speak the same language with those businesses. If you are at the initial stage of your business growth, we can support you with sales outsourcing.
  • Media business transformation
    If you are established media company with a multi platform portfolio that includes print, web, video and audio, we can take an expert look at it and advise on how to optimize your portfolio moving forward, i.e. which projects to invest, merge or divest. We can also help you to set up a digital strategy, including around podcasts, to ensure this serves as a funnel for the audience growth and creates a conversion to your other media products.
About
Valentina is a media expert, MBA, with 15+ years of professional experience. For the past 6 years, she has been working in podcasting business. She is a former journalist, consultant and entrepreneur. Currently she is a Director of Sales and Business Development at one of the independent podcast apps. She also served as a Board Member of The Podcast Academy. Valentina is helping media and podcast companies in building sustainable businesses with reliable and long lasting revenue streams.
Valentina is a frequent speaker at professional conferences such as London Podcast Show, Podcast Movement, Podcast Growth Summit and many others.
Contact me via LinkedIn
If you are a media company executive or a media entrepreneur, if you are on a journey of growing your podcast or a production studio, you can always talk to me and brainstorm on how to innovate around your business growth.
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